Joico LUMI10 Permanent Crème Hair Color – 10-Minute Professional Grey Coverage

What It Is

Joico LumiShine LUMI10 Permanent Crème Color is a professional, fast-acting permanent hair colour designed to deliver 100% grey coverage, true-to-level tone, and twice the shine—all in just 10 minutes. This lightning-fast colour system is crafted for salons, stylists, and colourists who need reliable, high-quality results with drastically reduced processing time. Formulated with highly concentrated dyes and powered by Joico’s advanced shine-enhancing technology, LUMI10 offers beautiful, balanced, natural-looking results across its blonde and brunette Natural Series, ensuring consistent performance with every application.

What It Does

LUMI10 is engineered to significantly boost speed without compromising on colour quality, coverage, or hair condition. With its professional-strength formulation, it provides:

• 10-Minute Permanent Colour Performance

Achieves full, even development in only 10 minutes, cutting service time in half compared to traditional permanent colours—ideal for busy schedules and express services.

• 100% Grey Coverage

Deeply saturated oxidative dyes penetrate quickly to provide complete coverage of resistant grey hair, ensuring a natural, blended, and long-lasting result.

• Strengthens & Protects the Hair

When paired with Joico K-PAK Color Therapy Shampoo and Conditioner, the system visibly reduces breakage and leaves hair feeling stronger, smoother, and more nourished.

• Soft, Luminous, Healthy-Looking Hair

Infuses the hair with shine, softness, and improved manageability—especially noticeable on dry or damaged hair.

• Fade-Resistant, Long-Lasting Colour

The permanent crème formula ensures multi-week vibrancy, tonal stability, and durable shine.

What Else You Need to Know

LumiShine LUMI10 stands out as the first professional permanent colour to combine 10-minute processing with full grey coverage and high shine results, making it a revolutionary solution for both salons and clients.

Key Highlights & Benefits:

• Offers a wide selection of radiant, deeply pigmented shades
• Fade-resistant formula supports colour longevity and durability
• Ideal for stylists wanting to increase daily client capacity
• Perfect for clients with limited time or who want to minimise time spent in the salon chair
• An efficient solution for root touch-ups, grey coverage, quick retouches, late walk-ins, and busy days
• Works with a dedicated LUMI10 Accelerator that speeds up activation without compromising hair quality

How To Use

Mixing

• In a bowl or applicator bottle
• Mix 1 part LUMI10 Permanent Crème Color with 1 part LUMI10 Accelerator
• Add the developer first if using a bottle, then add colour and shake well

Application

• Apply to dry, clean hair
• Ensure full saturation for even, consistent results

Processing Time

• Process for exactly 10 minutes
• Do NOT use heat
• Do NOT use another developer volume if full grey coverage is required

Rinsing

• Rinse thoroughly with warm water
• Shampoo and condition using Joico K-PAK Color Therapy for best results and added strength