Joico Blonde Life Demi Gloss – Bond-Building Liquid Toner for Luminous, Bright Blondes 

Transform dull, brassy, or lifeless blonde hair with Joico Blonde Life Demi Gloss – a luxurious, ammonia-free liquid toner designed to deliver ultra-glossy, luminous results while strengthening every strand. Created specifically for blondes who demand brilliance, vibrancy, and resilience, this powerful demi-permanent formula tones, glazes, and glosses in a single step.

Brilliant Bond-Building for Stronger Blondes

Blonde hair is naturally more fragile, but Blonde Life Demi Gloss helps restore strength from the inside out. Its bond-building technology reinforces the hair structure, supporting weakened bonds and improving the integrity of chemically lightened strands. The result is beautifully toned, resilient, and revitalised blonde hair that feels healthier after every service.

Ultra-Glossy Shine & Colour Refinement

This versatile liquid gloss instantly boosts shine, correcting dullness and refreshing faded blonde tones. It helps counteract brassiness and unwanted warmth, ensuring the blonde stays bright, clean, and refined. The result is a mirror-like, luminous finish that enhances dimension and clarity on every blonde canvas.

Versatile 3-in-1 Formula

Blonde Life Demi Gloss works as a:

• Toner – Neutralises brass and refines blonde tones.
• Glaze – Adds translucent radiance and shine.
• Gloss – Refreshes colour between services.

With a single, easy-to-use formula, professionals can achieve custom results tailored to every client’s needs.

Intermixable Shades for Maximum Customisation

Each shade is fully intermixable, offering creative control for personalised results. Whether your client wants icy cool tones, creamy beige reflections, or soft pastel warmth, Blonde Life Demi Gloss helps you craft the perfect blonde every time.

Nourishing, Conditioning Ingredients

The formula is enriched with Tamanu and Monoi oils, delivering deep nourishment, smoothness, and enhanced shine. Combined with the strengthening power of Arginine, this nutrient-rich blend supports blonde hair’s delicate structure while keeping it glossy and healthy-looking.

Drip-Free, Salon-Friendly Application

With its ideal viscosity for precision bottle application, this demi gloss ensures even saturation and clean, controlled placement. The ammonia-free formula offers gentle toning without harsh chemical odour.

What Else You Need to Know

The Blonde Life system is engineered to lift, brighten, tone, and protect blondes at every stage. It helps fight brassiness, fading, dryness, and damage – common challenges for highlighted or pre-lightened hair. With its bond-building science and premium oils, Blonde Life ensures brilliant lift without compromising strength, shine, or condition.

How to Use

Mixing:

• Mix 1:1 with 5 Volume Joico Developer.
• For bottle application: add developer first, then colour, and shake thoroughly.

Processing Time:

• Process up to 20 minutes at room temperature or until the desired tone is achieved.