Loreal
L’Oréal Professionnel Dia Color – Alkaline Demi-Permanent Hair Colour
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What It Is
L’Oréal Professionnel DIA Dia Color is an ammonia-free alkaline demi-permanent hair colour designed to refresh colour, enhance shine, and provide up to 70% grey coverage. Its advanced technology makes it ideal for clients seeking natural-looking colour with visible radiance and improved hair condition.
What It Does
DIA Dia Color delivers professional results with gentle performance and high gloss. This innovative demi-permanent formula:
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Provides up to 70% grey coverage using Melanin Gap Filler Technology
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Lifts hair up to 1.5 levels for soft, natural enhancement
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Delivers up to 6 weeks of glossy colour
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Offers up to 2× more shine*
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Conditions hair with Shea Butter, Glycerin, and Hyaluronic Acid
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Features 40 intermixable shades across 10 tonal families for creative flexibility
*vs. unwashed hair
What Else You Need to Know
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Ammonia-free for a more comfortable salon experience
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1:1.5 mixing ratio for precise application
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20-minute processing time
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60 ml tube size
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92% naturally derived formula
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Fully intermixable with Dia Richesse for expanded colour creativity
Naturally derived ingredients are defined as ingredients that remain unchanged from their natural state or retain more than 50% of their original molecular structure after processing.
How To Use
Preparation
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Mix 1 tube (2 oz / 60 ml) Dia Color with 3 oz DIActivateur Developer
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Mixing ratio: 1 : 1.5
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Choose DIActivateur 6-, 9-, or 15-volume depending on desired colour intensity
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Mix until smooth and creamy
Application
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Apply evenly to hair
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Development time: 20 minutes, starting at the end of application
Rinsing
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Rinse thoroughly once development time is complete
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Shampoo with Metal Detox Shampoo
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Follow with Metal Detox Mask to protect and enhance colour longevity
Ingredients
AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)
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Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
